Thanks to digital technology, marketing has undergone a sea change over the years. The novel and interactive features of the internet and its increasing penetration have extended the reach of online marketing beyond all borders and limitations. Digital media, such as the internet, email, mobile, TV, and radio, play an increasingly important role in tactical initiatives and act as key components in marketing campaigns today. Since media is a whole new world of vast possibilities, it is not surprising that digital marketing has made it to many students’ wish list as one of the most promising career choices.

An industry on a steep growth curve:

The first thing every brand manager looks at today is digital marketing for the brand. No marketing budget, plan, or strategy is considered complete unless it includes a digital component. Several marketing agencies and organizations around the country today are on the hunt for talented individuals who can plan and direct online campaigns, execute them cost effectively, and integrate them with their traditional marketing activities. Worldwide the industry is already worth over a billion dollars—thanks to the growth in the last three years—and is expected to continue its upward trend.

Core Skills:

In the field of digital marketing, good communication skills, analytical abilities, interest in the internet and new media are the most essential prerequisites. However, it is equally important that you possess a sound sense of what consumers want and how they behave––you must be able to think of how the clients and the target audience think. Leaders in the field believe that aspiring candidates must have the ability to stitch together good digital strategies and social media skills.

Required Qualification and Training:

If you wish to work in a marketing agency, you need to be a graduate with a good understanding of digital media and marketing. In case you want to work on branding, a BMM degree will be appropriate. Also, acquiring some sort of certification in digital marketing gives recognition and helps with career advancement. Knowledge of web-designing can come in handy.

Career Avenues Available in This Field:

You may find your niche in any of the following specializations under digital marketing:

1. Search engine optimization (SEO)
2. Search engine marketing (SEM)
3. Custom designing
4. Website designing
5. Internet marketing consulting
6. Ecommerce solutions
7. Online marketing
8. Email marketing
9. Digital marketing copywriting