Career Guide for Sales & Marketing Management Studies

Every organization strive to promote and sell their products and services. To accomplish this objective, they deploy s& marketing managers who can take care of sales, marketing, product promotions, advertisement and public relation. The role of a marketing manager include formulating marketing strategies, analyze the demand of the company’s products and services in the market, identify the competitors and so on. Their main aim is to maximize the firm’s market share and profits by developing effective pricing strategies, all while maintaining customer satisfaction. Owing to industrialization and the growth of national and multinational companies in India, marketing management has become a lucid career option for young aspirants.

Courses & Eligibility:

The different courses offered under marketing management are:.

• B.Com. Marketing Management.
• Certificate Course in Marketing and Advertising.
• Diploma in Advertising and Marketing.
• Diploma in Marketing Management (D.M.M).
• M.B.A. Marketing.
• M.B.A. Marketing and Retail Management.
• M.B.A. Sales and Marketing.
• M.Com. Marketing.
• Master of Marketing Management (M.M.M).
• Post Graduate Diploma in Advertising and Marketing Communication.
• Post Graduate Diploma in Marketing and Retail Management (P.G.D.M.R.M).
• Post Graduate Diploma in Marketing Management (P.G.D.M.M).

Sales and marketing management is taught as part of the MBA curriculum at B-Schools across the country. Graduates in any discipline can apply for the two year MBA programme with specialization in marketing. One can also opt for a diploma course after completing class X. Admission is based on written examination followed by group discussion and personal interview.

Career Prospects:

A well-qualified MBA graduate can be offered positions such as marketing manager, brand manager, market research analyst, new product manager, sales manager, advertising manager, PR (public relations) director etc. Over one-third of advertising and promotions managers are employed in scientific, professional, and technical services, as well as in publishing, advertising, and other information industries. The majority of public relations managers work in insurance, educational, scientific, professional, and technical services, or in health care and social assistance services.

Remuneration:

A fresh graduate may earn around Rs 20000 to Rs 30000 per month, particularly in the private sector. At the senior level, a MBA graduate with sales & marketing as specialization can earn up to Rs.50000 to Rs. 60000 per month.