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Media, Films, and Mass Communication

communication is yet another media related course that covers a wide array of fields such as journalism, filmmaking, public relations, advertisement, photography, and many more.

Mass media refers to all media technologies, including the Internet, television, newspaper, and radio, all of which are used for mass communications in order to entertain as well as disseminate information and generate public opinion regarding various issues concerning society. In a predominantly democratic country such as India, the press plays a significant role and journalists are esteemed as frontrunners in shaping public opinion. A career in media promises to be very rewarding but at the same requires one to be unfazed and enterprising. Besides gatekeeping and agenda-setting, the media ensure free flow of news, information, and entertainment. The privatization of media and the advent of new media (online media) have completely transformed the industry. A career in media involves broadcasting (documentaries, television, radio, online media [including blogs, forums, etc.]) and print (newspapers, magazines, books, journals, etc.). The skills required to enter this field are creativity, articulate communication, and the ability to build in-depth knowledge of social, economic, and political issues.

Speaking of the popular fields of filmmaking and television, opportunities are wide open for talented professionals in the areas of acting, production, direction, editing, cinematography, choreography, and photography, to name just a few.

Course Details:

• Media education covers a wide spectrum of courses and it is crucial to be clear and specific about your choice of career.
• Film and TV courses are offered at the diploma, postgraduate diploma, and even certificate levels and the subjects covered include production, direction, editing, cinematography, film processing, animation, acting, sound engineering, makeup, photography, and other related areas.
• Courses in Mass Communication are offered at different levels. One can opt for a diploma, PG diploma, undergraduate, postgraduate, and even doctoral program.
• For undergraduate courses in Media, a 10+2 pass in any stream from a recognized Board is required, while for postgraduate courses, graduation in any discipline from a recognized university is mandatory.
• Short-term courses of three to four months duration in a specific field are also available; the courses provide a brief outline of the media industry—how different forms of media work, organization structure, and work pattern.
• The curricula of the courses are designed in a manner that seeks exhaustive coverage.

Career Prospects:

India is becoming the leading destination of global investors in this industry. Various studies and figures reveal that the Indian media and entertainment industry has significant growth potential. Lucrative career opportunities await people who are talented and creative.

• Those with qualifications related to filmmaking can join film studios and production companies to build a career in this field.
• Numerous reputed media organizations/groups (such as Times Group, UTV, NDTV, CNN-IBN Adlabs, Sony, Sahara Group, Mukta Arts) recruit competent and trained media personnel.
• You could choose to be a film critic or film archivist, RJ/VJ, anchor, or news reporter in any reputed media house.
• Advertising also offers a number of job opportunities; one can work in media planning, client servicing, or creative visualizing.
• After completing a communication course one could find lucrative job opportunities in public relations, newspaper, radio, television, publishing houses, and advertising agencies.

Remuneration:

Remuneration in the media industry depends upon the field chosen and the policies of organizations. Generally, one can expect a salary of around Rs. 15,000–Rs. 25,000 per month (or even higher) at the beginning stage. The salary and perks could increase enormously as the person gains experience.